See Your Insecurities as Empowerments

67% of girls age thirteen to seventeen feel insecure (isacs.org). Girls in this age group are going through a lot of physical changes along of the challenges of being a middle or high school student. This campaign goes behind the idea of helping young women become truly content with who they are. To many teenagers are worried about trying to be “that girl they follow on instagram” or a slim size 2, that they lose their personal happiness within themselves. 

By creating a campaign and interface that promotes sharing your insecurities and upsetting situations, the campaign aims to assist in the younger generation in realizing they are not alone. And that though someone’s life may seem “perfect” on social media, everyone is going through something. To promote the B.OK interface a traveling school to school rally was established along with a interactive handout booklet. 

Visually to relate with the target audience of thirteen to seventeen year of age women, icons similar to emoji’s were established along with bold text and a bright color palette. First the campaign encourages individuals to put themselves in the spot light, next the interactive brochure that allows the students to physically write down what they dislike about themselves and rip the page out then create a classic fold-able game that helps the students identify what they do love about themselves. The B.OK  interface shares the same visual style with icons, bold text and colors while still having a focus on the written stories and experiences.

 

 

Promotional Material

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Interactive Booklet

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App Design

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