Tropics Country Club

Tropics Country Club is a healthy buddha bowl restaurant in the South Beach neighborhood of Miami, Florida. To conceptualize for the restaurant, the idea of connecting the healthy high-end meals served at the restaurant to the to the idea of the elite class. This idea further developed into the restaurant taking on the setting of an elite country club, with its guests being the members. The purpose of doing so was to show the customers that they too could feel and eat like the individuals living an elite prestigious lifestyle. From this the identity of the restaurant was formed, Topics Country Club. The name tied the conceptual side of the restaurant reinforced the thought of feel elite, eat elite. 

With the concept in mind and the requirement of a cookbook, the idea of a membership welcome packet was born. Conceptually, the cookbook had everything a new member of the non-exclusive tropics country club would need. Along with the recipes to create the dishes at home, conceptual pages were designed for the concept including fictional activities to dress code and even an unofficial membership card. For the menu, the feel of exclusivity was necessary to theme, so it contained various handouts a member would be likely to receive from the club while sharing the items on the menu with the guests.